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Research papers

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Company: KANTAR TNS Malaysia
March 26, 2012
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Citation

Ohme, De Balanzó and Eising (2012a, March 26). Imagine that we can test imagination!. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-


Research papers

The global family today

Nickelodeon Kids- Family GPS is an ongoing, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Based on research in 20 countries,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Leo Weir, Carlos Garcia, Christian Kurz
March 26, 2012
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Citation

Weir, Garcia and Kurz (2012a, March 26). The global family today. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-global-family-today